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Open Houses and what really works?

 

                            

So it's Sunday afternoon and you are sitting an Open House.  You have made the decision, prepared your data, prepared your property, so what is really effective?

Everytime I hear the statistic that most buyers don't purchase the home they see when they visit an Open House; I am informed by  friends and business associates the opposite ( they did in fact purchase their place from an open).  Now this is across the board folks, from condo's in Bonita to multi million dollar estates in Great Falls, Virginia. 

As Real Estate Agents we do in fact appreciate the opportunity to meet and make new connections so in that sense an Open can be very useful. ( I personally never do one alone and always have my husband accompany me for safety reasons. I have heard all the horror stories, not looking for more at the moment. )

One innovative tool available to Realtors here in Naples Florida  is our Open House website  Open House Southwest Florida .

This website " is a product of the 7,000 brokers and agents who participate in the Multiple Listing Service of Bonita Springs-Estero, Inc. and M.L.S. of Naples, Inc. through the on-line MLS system SunshineMLS.

OpenHouse Southwest Florida provides real-time access to open houses scheduled for nearly 18,000 on-market Residential listings." Courtesy about us  via Open House Southwest Florida website.

So as the season begins to heat up here in Naples I am Open ( no pun intended) to any innovative or creative ideas that may have been successful for you.  Or perhaps you visited an Open and something struck you as a really great idea that you appreciated.  Let me know I'd love to hear. 

                                         

 

 

 

5 comments • Shannon Gilmore, Realtor® Naples Florida Real Estate • October 28 2007 01:30PM

Comments

Shannon, I treat an ' OPEN" just as floor time.  I try to play the numbers game of making contacts and turning them into clients.  I have sold an open house and gained buyers.  I keep plenty of material in my car sothat when a hole opens up in my schedule it is simple to do an  " OPEN".
Posted by Bill Gillhespy Fort Myers Beach Realtor Fort Myers Beach Agent - Homes & Condos (16 Sunview Blvd) over 4 years ago
Thanks for the response Bill.  I have not yet sold one of my Opens although I have gained some excellent contacts.  I like the idea of using the holes in your schedule...good idea!
Posted by Shannon Gilmore, Realtor® Naples Florida Real Estate (John R. Wood Realtors ) over 4 years ago
Shannon - Most typical "Open Houses" are passe' for you and for those few who darken your door. Why not make it be really special "event". One of our clients approaches open houses from a very interesting perspective. Take a look at this post for a unique marketing strategy for an open house: activerain.com/blogsview/252178/Tastfully-Marketing-Your-Luxury.
Posted by Bobby Carroll - Real Estate Marketing (Dakno Marketing) over 4 years ago

Thanks Bobby.  I will definitely check it out!

Posted by Shannon Gilmore, Realtor® Naples Florida Real Estate (John R. Wood Realtors ) over 4 years ago
Always glad to inspire and encourage.
Posted by Bobby Carroll - Real Estate Marketing (Dakno Marketing) over 4 years ago

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